Oracle Web Project and Production Manager in Troy, Michigan
Responsible for digital marketing of products or services in support of Oracle's demand generation strategy using tools to optimize marketing strategies and enhance the customer experience with new technology platforms and innovations.
Responsible for digital marketing activities to optimize the online user experience, increase marketing effectiveness. Executes online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses. Drive traffic which ultimately generates sales pipeline. Translates ideas used in demand generation into promotional marketing campaigns and advertising personas. Ensures localized content is leveraged for all digital marketing channels including, web, social, paid advertising and outbound emails Conducts analysis for programs effectiveness and uses the findings for market site enhancements and to leverage optimization of all digital programs. Collects and analyzes digital/internet/website/mobile data and statistics which monitor and measure the performance of digital traffic and activities to support marketing and campaign optimization, lead generation for sales, product and engineering teams for continuous improvements to product and data driven decision making. Applies statistics-based market intelligence to business issues and formulates recommendations on optimizing the user experience and help drive business outcomes. Monitors and analyzes site performance and reviews tracking metrics to provide solutions to increase search engine ranking and creating marketing personas/audience profiles. Researches and evaluates new technology trends and identifies new optimization opportunities.
Job duties are varied and complex utilizing independent judgment. May have project lead role. 5 years related experience. BA/BS degree or equivalent. Proficiency in web analytics applications, strong database skills and technical understanding of website architecture and mobile platforms.
Oracle is an Affirmative Action-Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veterans status, age, or any other characteristic protected by law.
The web project and production manager will organize and implement projects for Oracle.com and related Oracle external-facing microsites and web pages. The web manager will also be responsible for front-end coding and hand-coded HTML page production on multiple projects within a number of content areas. As a core member of the web publishing team, the project and production manager will partner with the content stakeholders and others involved in building and maintaining Oracle.com (including product marketing, editorial, design, SEO, QA, and UX) to ensure that the pages are kept up to date and accurate, reflect Oracle s visual and editorial brand, are optimized for SEO and usability, and more.
Front-end coding/HTML page production for multiple website projects and updates.
Update and maintain web content in the content management system (Oracle WebCenter Sites and Oracle WebCenter Content), monitor (Crownpeak) content on live site, trouble shoot, and escalate if needed.
Project manage multiple streams of publishing activities with differing priorities and complexities.
Working with management, gain an understanding of the requirements of a new project (ask the right questions), figure out which teams need to be involved, engage the project team, hold regular meetings, build out a timeline, make assignments, issue meeting agendas, minutes, and action items, follow-up on action items, and see the project through all approvals and implementation.
Pulling together all of the appropriate team members, produce web pages for launches, webcasts, events, and announcements. Provide recommendations regarding template usage, project timeframes, and quality processes.
Ensure that QA processes are strictly followed. Conduct QA testing and follow up to resolve issues.
Provide testing and validation information to web technology and IT teams related to the web publishing platforms.
Manage tracking system (Webtracker) queues for assigned areas. Ensure requests are initiated, followed up on, completed, and closed out within service-level agreement timelines.
Manage monthly process for quality review and audits with content stakeholders and web content editor; ensure all pages are reviewed on schedule. Produce and maintain accurate reports and metrics.
Ensure that uploaded marketing materials comply with SEO and accessibility guidelines.
Enterprise website publishing experience a must, with 5 years of related experience.
Ability to work effectively with all levels within the company, including executive management. Must be able to work independently. Team player who demonstrates leadership skills in a matrixed organization.
3 years project management experience in complex environments working across multiple organizations.
Excellent written and verbal communications, including strong editing, grammar, and proof reading skills; good listener. Able to convey meeting minutes and action items in clear, net language.
Able to juggle several projects at the same time. Cool under fire when dealing with fire drills, last-minute demands and changes, or shifts in focus or direction.
Strong ability to spot consistencies and inconsistencies across multiple projects and web sites and pages and bring that knowledge to bear from one project to another. In other words, help break down silos across projects and organizations.
Demonstrate excellent organizational, problem-solving, and prioritization skills. Keep track of multiple projects and progress of others on the team. Create action plans to finish projects on time and on budget.
Strong working knowledge of digital graphic art production/design, including layout, composition, font specifications, and color specifications.
Possess critical thinking, analytical, and creative talent to develop a concept, idea, fact, or content into a strong visual presentation that maximizes communications/sales effectiveness.
Experience working cross functionally with marketing, product/segment management, other web producers, developers, web designers and coders, UX, SEO, editorial, QA, and others.
Requires a BA or BS degree or equivalent experience.
Title: Web Project and Production Manager
Location: United States
Requisition ID: 200013YV
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