Michigan IT Jobs

Mobile michigan-jobbank Logo

Job Information

Oracle Promotional Copywriter in Troy, Michigan

Development and implementation of business plans, marketing strategy, and forecasts for a product/service or vertical market.

As a product analyst you will participate in every stage of the product life cycle to ensure product meets the needs of users. Drive the implementation of programs in support of the marketing strategy, business plans, and forecasts for assigned product lines. Maintains current status of customer specifications for existing and future products. Identify, evaluate, and recommend marketing opportunities in support of product line objectives. Drive product functionality delivering high quality product documentation. Lead products through scheduled release assisting others to manage commitments and resources. Measure and report progress and review deliverables.

Acknowledged authority within the Corporation. Provides leadership and expertise in the development of new products/services/processes, frequently operating at the leading edge of technology. Demonstrated product/project management experience. Ability to work with Executives. Strong interpersonal skills. Excellent written and verbal communication. Demonstrated product/project management experience. Creative, energetic, and enthusiastic. Team player. Experience using or implementing Oracle, SAP, or Peoplesoft applications. Basic HTML and web technology skills a plus. BA/BS/MBA degree.

Oracle is an Affirmative Action-Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veterans status, age, or any other characteristic protected by law.

Promotional Copywriter- N.A. Marketing, HCM Product Marketing

*Position Location: *Telecommuting/Remote from anywhere in the US

Are you looking for a career that will let you work with the brightest minds in the technology industry? Interested in being a part of a global team that's changing the way the world does business? Do you want to make an extensive impact leading initiatives within an elite product marketing team? For over three decades, Oracle has been the center of innovation for the technology industry. We provide the world's most complete, open, and integrated business software and hardware systems, with more than 380,000 customers. This includes 100 of the Fortune 100, as well as companies of various sizes and industries in more than 145 countries around the world. Create the future with us!

In today’s new workplace, HR is at the forefront of leading change—from re-thinking the people strategy based on remote working dynamics, to managing organizational shifts in alignment with business needs. Employees are looking to HR to keep them safe, while delivering new ways to stay engaged and productive. Oracle, a recognized market leader, is the only vendor that provides a comprehensive cloud HCM solution to help organizations address today’s and tomorrow’s challenges. Come join us, and be part of a diverse team where you can enhance your expertise, develop your knowledge; and make a difference in the world!

*The Role *

This is an exciting opportunity to be part of our global Human Capital Management (HCM) Product Marketing team. As a key member of this team, the Marketing Promotional Copywriterwill author promotional materials for HCM’s global campaigns. This will cover allmarketing touchpoints throughmedia channels; paid, earned,and owned, and include (but not limited to) advertising, web,and email.

The ideal candidate will use persuasivenarrativestoinspire andengage target audiences, with the primary goal of generating demand and conversions.You are someone who has mastered the ability to write memorable short form content that influences website visitors and understand SEO and the integration of keywords. You love to see the impact of your writing and know how to use data-driven insights to drive better performance. You understand our target audience, the HR decisionmaker persona, and can adapt the writing style to align to Oracle’s brand voice and HCM’s messaging.

Responsibilities include but may not be limited to:

  • Understand media plans, digital journeys, and requirements for promos to develop compelling content that delivers engagement and conversion

  • Write promotional content supporting global campaigns and demand gen programs—for prospects, customers, and partners—that include email, landing page, website, and digital ad copy

  • Ability to write catchy, inspiring, and impactful short form content that drives action

  • Collaborate with product and solutions marketing to construct promotional copy that reflects messaging strategy and differentiates HCM solutions from competitive options

  • Work with the web team to ensure optimization of SEO for website copy

  • Ensure all content aligns with individual personas, problem statements, and journey stages

  • Demonstrate flexibility in being able to handle multiple projects, changing priorities, and occasionally challenging deadlines while still maintaining the highest standard of quality and attention to detail

Preferred skills and experience

  • 5 years demonstrated experience in writing, editing, and advising stakeholders/clients

  • Proven track record of creating and positioning promo content to support marketing programs that convert leads

  • Self-motivated with strong time management skills and a commitment to quality

  • Previously worked with, closely adhered to, and enforced corporate editorial guidelines

  • Worked in the high-tech sector and familiar with B2B tech audiences, nomenclature, concerns, trends in the industry

  • Has performed well in a demanding, fast-paced, and ever-changing environment

  • Team player with great communication and interpersonal skills

  • Degree and professional experience in communications, marketing, tech journalism, or tech writing

Job: *Marketing

Organization: *Oracle

Title: Promotional Copywriter

Location: United States

Requisition ID: 200014U0