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ICONMA, LLC Marketing Data Analyst in Troy, Michigan

class="wordsection1" style="margin: 0in; margin-bottom: .0001pt;"uspan style="font-size: 10.0pt; font-family: 'Arial','sans-serif';"Marketing Data Analyst/span/u class="wordsection1" style="margin: 0in; margin-bottom: .0001pt;" class="wordsection1" style="margin: 0in; margin-bottom: .0001pt;"span style="font-size: 10.0pt; font-family: 'Arial','sans-serif';"Location: Grand Blanc, MI/Remote/span class="wordsection1" style="margin: 0in; margin-bottom: .0001pt;"span style="font-size: 10.0pt; font-family: 'Arial','sans-serif';"Duration: 9 Months/span class="wordsection1" style="margin: 0in; margin-bottom: .0001pt;"span style="font-size: 10.0pt; font-family: 'Arial','sans-serif';"/span class="wordsection1" style="margin: 0in; margin-bottom: .0001pt;"span style="font-size: 10.0pt; font-family: 'Arial','sans-serif';"Description:/span class="wordsection1" style="margin: 0in; margin-bottom: .0001pt;"span style="font-size: 10.0pt; font-family: 'Arial','sans-serif';"Key member of the parts marketing team who will be responsible for helping to execute branding changes coming across a variety of product, channel, and marketing portals, mediums, materials./span class="wordsection1" style="margin: 0in; margin-bottom: .0001pt;"span style="font-size: 10.0pt; font-family: 'Arial','sans-serif';"The purpose of this role is to help current team identify all area's the new logo/brand impact./span class="wordsection1" style="margin: 0in; margin-bottom: .0001pt;"span style="font-size: 10.0pt; font-family: 'Arial','sans-serif';"Need someone detail oriented, not afraid to ask questions, adaptable, pro-active and cross-functional./span class="wordsection1" style="margin: 0in; margin-bottom: .0001pt;"span style="font-size: 10.0pt; font-family: 'Arial','sans-serif';"Will be working with stakeholders to understand and capture all impacts of logo change./span class="wordsection1" style="margin: 0in; margin-bottom: .0001pt;"span style="font-size: 10.0pt; font-family: 'Arial','sans-serif';"/span class="wordsection1" style="margin: 0in; margin-bottom: .0001pt;"span style="font-size: 10.0pt; font-family: 'Arial','sans-serif';"Major Job Duties and Responsibilities/span class="wordsection1" style="margin: 0in; margin-bottom: .0001pt;"span style="font-size: 10.0pt; font-family: 'Arial','sans-serif';"- Conduct pre-campaign analysis to understand potential target populations and finalize target definition./span class="wordsection1" style="margin: 0in; margin-bottom: .0001pt;"span style="font-size: 10.0pt; font-family: 'Arial','sans-serif';"- Design in-market tests./span class="wordsection1" style="margin: 0in; margin-bottom: .0001pt;"span style="font-size: 10.0pt; font-family: 'Arial','sans-serif';"- Conduct bias testing among test versus control groups./span class="wordsection1" style="margin: 0in; margin-bottom: .0001pt;"span style="font-size: 10.0pt; font-family: 'Arial','sans-serif';"- Develop and execute analytic plans for evaluating the impact of marketing campaigns./span class="wordsection1" style="margin: 0in; margin-bottom: .0001pt;"span style="font-size: 10.0pt; font-family: 'Arial','sans-serif';"- Model campaign response./span class="wordsection1" style="margin: 0in; margin-bottom: .0001pt;"span style="font-size: 10.0pt; font-family: 'Arial','sans-serif';"- Develop meaning and actionable insights based on campaign results./span class="wordsection1" style="margin: 0

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