Oracle Digital Marketing Associate in Troy, Michigan
Responsible for digital marketing of products or services in support of Oracle's demand generation strategy using tools to optimize marketing strategies and enhance the customer experience with new technology platforms and innovations.
Provides support to digital marketing activities that optimize the online user experience, increase marketing effectiveness. Assists on creation of online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses. Drive traffic which ultimately generates sales pipeline. Assist in translating ideas used in demand generation into promotional marketing campaigns and advertising personas. Ensures localized content is leveraged for all digital marketing channels including, web, social, paid advertizing and outbound emails Conducts analysis for programs effectiveness and uses the findings for market site enhancements and to leverage optimization of all digital programs. Collects and analyzes digital/internet/website/mobile data and statistics which monitor and measure the performance of digital traffic and activities to support marketing and campaign optimization, lead generation for sales, product and engineering teams for continuous improvements to product and data driven decision making. Applies basic application of statistics-based market intelligence to business issues. Monitors and analyzes site performance and reviews tracking metrics to provide solutions to increase search engine ranking and creating marketing personas/audience profiles.
Job duties are standard with some variation. Completes own role largely independently within defined policies and procedures. 2 years related experience. BA/BS degree or equivalent. Proficiency in web analytics applications, strong database skills and technical understanding of website architecture and mobile platforms.
Oracle is an Affirmative Action-Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veterans status, age, or any other characteristic protected by law.
Digital Marketing Associate – Cloud Platform
You thrive at analyzing data, thinking creatively, making sure all details are captured correctly and potential mistakes are caught before the big meeting with stakeholders. You’re forever dreaming up ways to bring more efficiencies to processes and programs that you’re involved in. And you enjoy learning new applications and systems.
Big things are happening here at Oracle. As the Cloud leader, we offer the broadest suite of Cloud solutions - and we’re introducing new services every month for 400,000 customers worldwide. Innovation at this level starts with our employees: we look for creative people with an entrepreneurial spirit … those who see new possibilities and welcome new challenges.
Oracle employees enjoy industry-leading compensation and benefits, a flexible work environment, educational opportunities, and work/life tools to balance professional and personal goals.
If you’re looking to elevate your career - you’ve come to the right place.
The primary responsibility for this role isto assist the paid media team members within the digital marketing group to support their time-sensitive programs. This is an exciting opportunity to play a key role on the Oracle Cloud Platform Global Marketing pillar team within the Global Demand Generation team. Reporting to the Director of Digital Marketing, theDigital Marketing Associateis an entry-level role and requires someone that can step up at the ground-level and quickly provide meaningful value to the team.
Creation of marketing codes/tracking urls specific to program activities by channel
Updating spreadsheet templates to share approved creative/urls with 3rdparty agencies
Creation and review of offer landing pages to support media programs
Pulling monthly metrics and populating reporting templates to share with key stakeholders
Posting reports and other documentation to internal sites
Q/A of landing pages and other materials that are used in externally-facing programs
1-2 years' experience working in marketing or advertising; paid media experience a plus
Ability to multi-task effectively in a fast-paced environment while meeting deadlines
Detail oriented and highly organized; critical thinker
Experience with Office 360, specifically excel and powerpoint, beyond basic knowledge
Excellent problem-solving skills and able to quickly learn new systems/processes
Strong communication skills
Title: Digital Marketing Associate
Location: United States
Requisition ID: 20000OHE
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