Oracle Campaigns Strategist, SMB Marketing in Troy, Michigan
Responsible for digital marketing of products or services in support of Oracle's demand generation strategy using tools to optimize marketing strategies and enhance the customer experience with new technology platforms and innovations.
Assist in the development and implementation of digital marketing strategies to optimize the online user experience, increase marketing effectiveness. Executes online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses. Drive traffic which ultimately generates sales pipeline. Translates ideas used in demand generation into promotional marketing campaigns and advertising personas. Ensures localized content is leveraged for all digital marketing channels including, web, social, paid advertising and outbound emails Conducts analysis for programs effectiveness and uses the findings for market site enhancements and to leverage optimization of all digital programs. Collects and analyzes digital/internet/website/mobile data and statistics which monitor and measure the performance of digital traffic and activities to support marketing and campaign optimization, lead generation for sales, product and engineering teams for continuous improvements to product and data driven decision making. Applies statistics-based market intelligence to business issues and formulates recommendations on optimizing the user experience and help drive business outcomes. Monitors and analyzes site performance and reviews tracking metrics to provide solutions to increase search engine ranking and creating marketing personas/audience profiles. Researches and evaluates new technology trends and identifies new optimization opportunities. Manage online advertising relationship and local social media agencies.
Leading contributor individually and as a team member, providing direction and mentoring to others. Work is non-routine and very complex, involving the application of advanced technical/business skills in area of specialization. 8 years relevant work experience. BA/BS degree or equivalent. Proficiency in web analytics applications, strong database skills and technical understanding of website architecture and mobile platforms.
Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.
You have a passion for buildingcampaigns that generate sales pipeline. You enjoy thinking through each nuanceof the buyer s journey as you create programs across digital, nurture, andsocial channels. Youare intensely data-driven: you know what it takes to improve marketingconversion rates and drive success.
Sound familiar? Here s yourchance to be part of a team that s transforming digital marketing at one of theworld s flagship tech companies.
*The Experience *
Big things are happening here atOracle. As the Cloud leader, we offer the broadest suite of Cloud solutions - andwe re introducing new services every month for 400,000 customersworldwide. Innovation at this level starts with our employees: we lookfor creative people with an entrepreneurial spirit those who see newpossibilities and welcome new challenges.
Oracle employees enjoy industry-leadingcompensation and benefits, a flexible work environment, educationalopportunities, and work/life tools to balance professional and personal goals.
If you re looking to elevate yourcareer - and have fun doing it - you ve come to the right place.
This is an exciting opportunityto play an influential role on Oracle sNorth America Marketingteam. TheCampaigns Strategistwill lead integrated, digital demand generation campaignsand events for specific Oracle solutions in the Small & Medium Businessmarket segment, targeting key personas.
Working closely with ProductMarketing, Digital Marketing, Marketing Operations, Events, and PartnerMarketing, the Strategist will create an integrated marketing strategy,delivering tactics to drive growth through data-driven marketing.
Strategic Campaign Planning: Build campaign strategy, value propositions and messaging, contact acquisition strategies, and content that drive results.
Defining Campaign Targets: Define target audiences and their preferences, needs, and challenges. Identifyand adjustappropriate mix of assets and activities to engage the audience, generate Marketing Qualified Leads (MQLs), and grow and close pipeline.
Content and Messaging: Develop content to support online programs, nurtures, webcasts, call campaigns, and events that map to target audience and buyer s journey stage. Employ messaging that maximizes pipeline, revenue and awareness for campaign focus area.
Ongoing Campaign Management and Execution: Manage lead generation/nurture campaigns to reach target audience and meet defined metrics. Initiate programstelemarketing/email marketing, automated online trigger responses, direct mail, online resource centersto engage prospects and accelerate close process.
Lead Management and Reporting: Analyze marketing generated pipeline, implementing action plans to address gaps. Ensure leads are followed up with in a timely manner. Elevate business issues with lead flow and drive resolution across the organization.
7 years in digital demand/lead generation integrated marketing campaigns experience
2 years in Technology/Cloud marketing, preferably at B2B enterprise company
Strong ability to think strategically while executing hands-on./ Must have examples of strategically planning, building and then executing digital demand generation integrated marketing programs/campaigns from start to finish/
Writing experience: email marketing, direct marketing copy, and massaging product content into easy-to-understand benefits
Ability to rapidly learn, internalize and leverage product/campaign information
Strong organizational, communication skills; comfortable dealing with senior management
Expertise in managing projects across various, regionally distributed teams
Experience working with outside creative agencies
Comfortable working in a shared services workflow environment
Travel Component: *Minimal. *Approx. 10% travel within theUnited States and Canada may be required to successfully fill this role.
*Position Location: *Role is based in North America and requires closecoordination with virtual team.
Title: Campaigns Strategist, SMB Marketing
Location: United States
Requisition ID: 18000SN4