Oracle Business Analyst in Troy, Michigan
Responsible for digital marketing of products or services in support of Oracle's demand generation strategy using tools to optimize marketing strategies and enhance the customer experience with new technology platforms and innovations.
Responsible for digital marketing activities to optimize the online user experience, increase marketing effectiveness. Executes online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses. Drive traffic which ultimately generates sales pipeline. Translates ideas used in demand generation into promotional marketing campaigns and advertising personas. Ensures localized content is leveraged for all digital marketing channels including, web, social, paid advertising and outbound emails Conducts analysis for programs effectiveness and uses the findings for market site enhancements and to leverage optimization of all digital programs. Collects and analyzes digital/internet/website/mobile data and statistics which monitor and measure the performance of digital traffic and activities to support marketing and campaign optimization, lead generation for sales, product and engineering teams for continuous improvements to product and data driven decision making. Applies statistics-based market intelligence to business issues and formulates recommendations on optimizing the user experience and help drive business outcomes. Monitors and analyzes site performance and reviews tracking metrics to provide solutions to increase search engine ranking and creating marketing personas/audience profiles. Researches and evaluates new technology trends and identifies new optimization opportunities.
Job duties are varied and complex utilizing independent judgment. May have project lead role. 5 years related experience. BA/BS degree or equivalent. Proficiency in web analytics applications, strong database skills and technical understanding of website architecture and mobile platforms.
This is a remote/office based position which may be performed anywhere in the United States except for within the state of Colorado.
Oracle is an Affirmative Action-Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veterans status, age, or any other characteristic protected by law.
Oracle is revamping Digital Paid Media Strategy. Join us as Business Analyst and Internal Consulting Lead to accelerate impact by streamlining our strategy planning, budgeting and other processes. Fast track your career with the opportunity to work on a variety of initiatives and interact extensively with Senior Leadership!
Structure analysis and develop project plan(s) to deliver high impact recommendations to meet broad paid media strategic goals. Includes developing initial point of view, project planning to obtain input from stakeholders and finalizing the deliverable
Support VP of Paid Media and conduct various analysis periodically or one-time, as needed. Includes budget analysis and reconciliation, facilitating monthly business reviews and streamlining processes for periodic updates
Conduct adhoc analysis as needed. Examples include identifying key market dynamics in paid media, best practices and trends using qualitative and quantitative analysis
Establish and drive various KPIs across paid media strategy and operations to measure innovation, effectiveness and other metrics. Develop paid media team’s assets and knowledge base.
Bachelors Degree in marketing, business, advertising or engineering required
5 years experience in consulting, marketing, sales, advertising, B2B and/or Tech
Collaborative approach in working across teams in paid media analytics, strategy and operations. High flexibility, strong project management skills and ability to manage initiatives effectively in a fluid environment
Outstanding communication skills with ability to synthesize deliverables for business audience, and customize approach for various communication forums like white papers and presentation decks
Proficient in developing project plans and approach, anticipating issues or set backs and capitalizing on quick wins (80/20 rule) conducive for on-time delivery
Passion for paid media landscape, embedding competitive differentiation in paid media approach and developing cohesive point(s) of view on emerging topics
Title: *Business Analyst *
Location: United States
Requisition ID: 21000HEW
Other Locations: US-NY,New York-New York, US-CA,California-Redwood City
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