Munson Medical Center Digital Marketing Specialist- Web in Traverse City, Michigan
Munson Healthcare is seeking a Digital Marketing Specialist-Web for Munson Healthcare. Reporting directly to the System Director, Marketing and Corporate Communications, this role will implement all digital strategies and website management for Munson Healthcare. The ideal candidate must be able to execute high-level strategies for multiple digital platforms, including website, blog, social media, virtual care, CRM and email marketing. The Digital Marketing Specialist-Web will also work with other departments to address their website content needs and updates while maintaining control and consistency of content and design.
Bachelor's degree in web design or related field
3-5 years related experience and/or training
Experience with content management systems
Experience implementing digital strategies with multimedia across multiple platforms
Experience managing digital content across multiple platforms, including website and blog
Experience implementing SEO strategies
Strong organizational skills
Excellent verbal and written communication skills
Experience in working with and building relationships with a broad cross-section of stakeholders and influencers
Exceptional written, oral, and presentation skills
Munson Healthcare is a dynamic organization with a multitude of opportunities to learn and grow! This position reports to the Manager of Marketing and Corporate Communications.
In collaboration with other team members, translates organizational brand and marketing strategies into the digital environment including e-mail campaigns, paid search, display media and more
Demonstrated knowledge of CRM systems, including utilization and optimization
Previous professional experience with email marketing and marketing software such as HubSpot, Healthgrades, Salesforce or Marketo
Responsible for maintaining, scaling, and expanding website. Post and manage content. Maintain the branding of the website and any additions/modifications to the site
Oversee all back-end technology including web hosting, databases, etc.
Cultivate relevant web analytics to evaluate traffic and audience
Optimize the digital assets based on SEO standards, usability reports, and system priorites.
Knowledge or experience with online listings and reputation management
Troubleshoot technical design issues, consistent content updating, and other technical support related to the web.
Prepare detailed quantitative analysis and qualitative insights to senior leadership in a manner that is easily interpreted and aids strategic and tactical decision-making
Knowledge of current digital technologies, with the ability to identify relevant emerging technologies and their potential use
Demonstrated project management skills with the ability to handle multiple projects and priorities simultaneously; strong organizational skills; highly self-motivated and self-directed; and attentive to detail
Performs other duties and responsibilities as assigned