IHS Markit Director, Product Strategic Marketing in Southfield, Michigan
This role leads the product marketing for the Polk Automotive Data product suite within the IHS Markit Automotive business line. The Polk Automotive Data portfolio is comprised of Polk Audiences, Polk Demand Signals, Polk Data Services, and Polk Market Insights. The suite provides automotive marketers the tools and insights critical to developing, activating, and optimizing successful marketing strategies across any channel – TV, Digital, social, direct marketing, and e-mail.
Strategic story-teller, translating Polk Automotive Data Product suite capabilities to relieving client pain points
Communications strategic lead, including development of Thought Leadership, Best Practices, Collateral, & Events, solidifying our position as strategic partner and trusted authority in automotive
Portfolio packaging strategic lead, developing channel specific approach aligned to customer needs and pain points, creating demand for our products and services.
Portfolio pricing strategic lead, collaborating across functions to position our portfolio for long term revenue
Interacts with members of product development, sales, customer care support, and directly with customers to bring strategic solutions to market
7-10 years in Marketing & Advertising; agency, client, publisher, or data provider
Fundamental background in performance marketing, media/ad tech (advanced TV / Digital), and industry opportunity
Understanding of automotive marketing landscape and challenges
Work effectively as part of a product team and foster team cooperation
Strong written and verbal communications with an aptitude for presenting thoughts and ideas to all levels of internal and external stakeholders
Works to build consensus across groups with competing priorities
Persuasive with details and facts
Excellent computer skills and proficient in all Microsoft Office and SalesForce applications
IHS Markit is committed to providing equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by the laws and regulations in any of our locations.
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IHS Markit harnesses deep sources of information, analytics and expertise to forge solutions for the industries and markets that drive global economies. Our company partners with clients in business, finance and government to provide the unrivaled insights and perspectives that lead to well-informed, confident decisions. We call this The New Intelligence. IHS Markit serves more than 50,000 key customers in more than 140 countries, including 80 percent of the Fortune Global 500. We help decision makers apply higher-level thinking to daily tasks and strategic issues across a host of industries and disciplines including energy, finance, automotive, engineering, technology, maritime and trade, aerospace and defense, chemical, and economics and country risk.
Headquartered in London, IHS Markit (NYSE: INFO) is committed to sustainable, profitable growth.
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