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Assembly Analyst in Southfield, Michigan

The Details

The Analyst provides our internal planning teams and clients with deep media intelligence to make timely and effective investment decisions. The ideal candidate will be organized, have great attention to detail, intense curiosity, passion for problem solving, creativity, ability to visualize solutions, logic-matching skills, positive-can-do-attitude, strong math, communications, and great interpersonal/mentoring skills.

Day to day

  • Report on the performance of in-market tactic and deliver actionable insights to enable program-level optimization

  • Data management for multiple projects as needed; Business and functional requirements for dashboards and data workflow, and underlying dataset ownership

  • Understand the current reporting process and work out ways to optimize and enhance regular campaign report deliverables

  • Develop visualizations in Excel, PowerPoint, and Tableau to illustrate campaign performance data

  • Understanding of cross-media measurement

  • Collect online and offline media delivery and performance data from ad servers or other third-party sources

  • Analyze cookie-level (log level) data and placement level ad server data to provide actionable media recommendations to answer client questions

  • Assist with the development of a measurement and learning plan including establishing campaign performance benchmarks, goals, and projections

  • Analyze and interpret information from multiple data sources

  • Develop meaningful insights for regular campaign performance reports associated with client goals

  • Coordinate with Ad Operations to implement and QA measurement and tracking

Must Haves

  • At least a Bachelor?s Degree in a related field

  • 1+ years working in marketing/media analytics

  • Strong application skills including Tableau, Excel, Word, and PowerPoint

  • Experience in the analysis of large data sets to find useful relationships

  • Experience using DoubleClick, AdWords, Facebook, and other media tech platforms

  • Knowledge of Marketing and/or Marketing Analytics

  • Demonstrated problem solving skills

  • Excellent written and verbal communication and presentation skills

  • Ability to work successfully with teams, handling multiple projects and meeting deadlines

  • Knowledge of programming/statistical software packages is not required, but preferred (e.g., Python, R)

  • Knowledge of SQL is not required but preferred

  • Experience using web analytics tools is not required, but useful (Google Analytics, Omniture)

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