Wolverine Worldwide Marketing Manager- Chaco in Rockford, Michigan
Chaco is an iconic outdoor brand with market leadership in performance sandals, a high growth business in closed-toe performance and lifestyle footwear, and a dynamic accessories offering. The brand has achieved several consecutive years of industry-leading growth by creating remarkable connections with a tribe of loyal consumers known as ChacoNation.
The Marketing Manager leads the development and execution of strategic digital, key account, and international marketing plans for the brand.
Works closely with marketing leadership to ensure that the digital content and social media strategies are global in scope, fully integrated across channels and measurable in market
Develops and plans cross-channel marketing programs that are based on digital marketing principles – specifically leveraging desirable digital content and distributing strategically via social media networks.
Determines influencer strategy to complement PR influencer activations and maintain relationships and programs.
Co-manages the relationship with media buying agency with marketing leadership.
Executes media partner programs, making sure assets and resources are provided.Leads measurement and reporting for optimization and share-out.
Leads measurement and reporting for optimization and share-out.
Manages social media agency, driving strategy and voice with marketing creative team
Works closely with marketing and sales leadership to ensure that the content and social strategies are fully integrated across wholesale channels and measurable in market.
Manages the development of Retail and Key Account marketing assets for execution in market.
Manages marketing budget for wholesale partners and key accounts.
Measures programs, communicates results of sell-in & sell-through in markets. Ensures solutions are executed.
Works in tandem with International team to drive seamless brand and product marketing strategies.
Communicates with cross functional teams to ensure that global product positioning and objectives are well define and deliver a consistent brand message.
Establish, develop and maintain creative, conceptual and writing standards (voice of brand).
Craft clear, concise and compelling advertising copy as well as technical product copy for use in stores, direct marketing, email marketing, internet advertising and on the website.
Uses consumer insights strategy ensuring consumer insights are imbedded cross functionally with a global view.
Performs duties consistent with the Company’s AAP/EEO goals and policies.
Performs other duties as required/assigned by manager.
Bachelor’s degree or equivalent experience required.
5+ years of marketing experience.
Previous supervisory skills preferred.
Solid written communication skills and demonstrated comfort level with public speaking.
Proven track record for developing and executing new initiatives.
Strong ability to multi-task and prioritize projects.
Comfortable in fast-changing, fast paced environment with tight deadlines.
Normal office environment. Some travel may be required.
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.
Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).
External Job Posting Title: Marketing Manager- Chaco
External Company Name: Wolverine Worldwide
External Company URL: www.wolverineworldwide.com
Street: 9341 Courtland Drive NE