Job Information
United Shore Senior Social Media Strategist in Pontiac, Michigan
The Social Media Strategist will work closely with brand owners, designers, animators and fellow social experts to create and implement a comprehensive strategy across paid and owned social media channels to promote and protect UWM. For this role, we’re looking for a seasoned social expert with the drive and capacity to lead brand-level social media efforts, stay on the leading-edge of trends and technologies, and advocate for new approaches that advance our brand(s) and their goals.
As a Social Media Strategist, you’ll be responsible for long-term planning and daily content development. You’ll maintain a cross-channel content calendar, posting the right content at the right time to maximize interaction and grow social’s impact on brand reputation and loyalty. You’ll build and nurture our online communities, identify brand advocates and implement processes and procedures to regularly test, measure and improve digital performance.
If you’re looking to work with a supportive team of marketing experts, receive mentorship, build an industry-leading brand, and make a real, measurable impact, this is the perfect opportunity for you!
Developing and managing social strategies, including:
Conducting social audits of our brands and competitive set
Developing a social media playbook with guidelines for brand engagement
Working collaboratively with Digital Analysts and Project Owners to define messaging, tone and audience
Creating and implementing comprehensive long- and short-term strategic communications plans that meet business needs
Maintaining content calendars
Defining and executing paid social media campaigns
Engaging audiences and owning reputation management
Writing social copy and briefing creative teams for supportive graphics
Providing ongoing testing plans, measurement and analysis of social campaigns; Delivering insights-driven reporting and optimization recommendations
Staying informed on social media platforms, user trends, best practices, and new capabilities
Functioning as our SME of social platforms and techniques, proactively identifying opportunities to innovate and test new capabilities and/or platforms in order to meet brand goals
Bachelor’s Degree with 5+ years of social strategy development and execution
Broad understanding of social media landscape and best practices; experience planning for organic and paid campaigns
Ability to identify big picture goals and connect to social media tactics and executions
Test and learn mentality with a strong understanding of social campaign evaluation metrics
Proactive learner with strong ownership skills; ability to self-direct and manage multiple projects
Attention to detail
Team oriented, works collaboratively with others to achieve team goals
Ability to maintain confidentiality
Ready to join thousands of talented team members who are making the dream of home ownership possible for more Americans? It’s all happening on UWM’s campus, where our award-winning workplace packs plenty of perks and amenities that keep the atmosphere buzzing with energy and excitement.
From the team member that holds a door open to the one that helps guide your career, you’ll feel the encouragement and support on day one. No matter your race, creed, gender, age, sexual orientation and ethnicity, you’ll be welcomed here. Accepted here. And empowered to Be You Here.
It’s no wonder that of our six pillars, People Are Our Greatest Asset is number one. It’s at the very heart of how we treat each other, our clients and our community. Whether it’s providing elite client service or continuously striving to improve, our pillars provide a pathway to a more successful personal and professional life.
More reasons you’ll love working here include:
Paid Time Off (PTO) after just 30 days
Additional parental and maternity leave benefits after 12 months
Adoption reimbursement program
Paid volunteer hours
Paid training and career development
Medical, dental, vision and life insurance
401k with employer match
Mortgage discount and area business discounts
Free membership to our large, state-of-the-art fitness center, including exercise classes such as yoga and Zumba, various sports leagues and a full-size basketball court
Wellness area, including an in-house primary-care physician’s office, full-time massage therapist and hair salon
Gourmet cafeteria featuring homemade breakfast and lunch
Convenience store featuring healthy grab-and-go snacks
In-house Starbucks and Great Lakes Coffee Roasting Company
Indoor/outdoor café with Wi-Fi
All the above duties and responsibilities are essential job functions subject to reasonable accommodation and change. All job requirements listed indicate the minimum level of knowledge, skills and/or ability deemed necessary to perform the job proficiently. Team members may be required to perform other or different job-related duties as requested by their team lead, subject to reasonable accommodation. This document does not create an employment contract, implied or otherwise. Employment with UWM is "at-will." UWM is an Equal Opportunity Employer.
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External Company Name: United Wholesale Mortgage
External Company URL: uwmcareers.com
Street: 585 South Boulevard East
DISCLAIMER: All the above duties and responsibilities are essential job functions subject to reasonable accommodation and change. All job requirements listed indicate the minimum level of knowledge, skills and/or ability deemed necessary to perform the job proficiently. Team members may be required to perform other or different job-related duties as requested by their team lead, subject to reasonable accommodation. This document does not create an employment contract, implied or otherwise. Employment with UWM is "at-will." UWM is an Equal Opportunity Employer.
Apply for this job online Refer this job to a friend Share on your newsfeed Connect with UWM!
Not sure what to apply for? Connect with us to speak with a recruiter and explore opportunities!