ZF Communication/Public Relations Specialist in Northville, Michigan
Communication/Public Relations Specialist
Northville, MI, US, 48168
Req ID 17077 | Northville, United States
Position Summary: The Communications Specialist takes on a specific function with the North American Communications team. The Specialist role in North American Communications will focus on Online Communications (e.g., Social Media and Digital channels), Brand Standards Management and Design Communications.
For the Specialist position of Online Communications the following roles and responsibilities apply:
With support of Head of Communications, co-develop and execute regional online communication strategy for all social media channels and for regional websites.
Collaborate with global social media colleagues to contribute to the global editorial calendar for social media content and share global content on regional channels as appropriate.
Monitor company social media channels, customer channels and competitor/peer channels for posts that need to be addressed or to identify actions/posts that should be made to the company’s regional channels.
Act as a company spokesperson on social media channels to respond to posts, comments and messages from external audiences, and funnel media inquiries or posts that require legal or leadership handling to the appropriate individuals.
Create a crisis plan for social media and offer counsel on responses for crisis that either originate on social media or require a social media response.
Contribute counsel and activity to developing Division and regional posts, including maintaining an editorial calendar for Division, Regional and Global activity.
Provide monthly analytics counsel and revise strategy for social media in real-time as necessary or in response to the changing dynamics of online discussions.
Develop a strategic advertising or “boost” strategy for posts, including for functions within the company, such as HR recruiting, that enhance the performance of social media posts and our presence.
Contribute to Mexico Online Communications strategy by assisting country specialist in their role.
Work with cross-functional internal customers such as HR, engineering, Sales and IT to support communications needs
Collaborate with global marketing and communications department to develop and implement strategic communications concepts
Work closely with Division communications leads to develop innovative storylines that communicate the company’s goals and strategic initiatives across all regional social media channels
Write, copyedit, proofread and revise various communications materials for social media channels and digital communications
Provide communications support and counsel to various teams within the organization
Identify and monitor new and developing trends in digital communications that could benefit the company’s efforts in the space.
Maintain professional knowledge by attending educational workshops, formal training, reviewing professional publications, establishing and expanding professional networks, and participating in professional societies
Perform other duties as assigned
Essential Skills and Experience:
Bachelors Degree in Marketing, Communications, Public Relations or Journalism or related business field
1 + years of PR agency and/or in-house marketing, communications or PR experience, including internships or co-ops
Strong communication skills and passion for communications and developing relationships within all levels of the organization
Motivated and positive self-starter who is able to work independently, collaboratively and cross-functionally
Ability to multi-task and handle multiple projects simultaneously within tight deadlines
Ability to travel up to 10 percent of the time including internationally and potentially for extended periods of time
Proficient with Microsoft Office (e.g. Excel, Access, Word, PowerPoint, etc.) and strongfamiliarity with social media platforms
Proven analytical abilities with a high-level of attention to detail
Ability to work independently in a fast paced, high-volume environment
Ability to interface with cross-functional teams and all levels of personnel and management
Preferred Skills and experience:
Project management experience including management of events at remote locations
Strong familiarity and experience using AP Style
Ability to learn basic technical knowledge quickly and apply learned knowledge
Must exude extreme professionalism and understanding of corporate hierarchy and appropriateness
Experience in the Automotive industry
German and/or Spanish language skills
Be part of our ZF team as Communication/Public Relations Specialist and apply now!
DIVERSITY COMMITMENTTo harness the power of innovation, we invest in the development of diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to our company.Our company is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with us and are in need of accommodation or special assistance to navigate our website or to complete your application, please contact us. Requests for reasonable accommodation will be considered on a case-by-case basis.ZF is an Equal Opportunity and Affirmative Action Employer and is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.Equal Employment Opportunity/Affirmative Action Employer M/F/Disability/Veteran
Our Commitment to Diversity
ZF is an Equal Opportunity and Affirmative Action Employer and is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.
Nearest Major Market: Detroit
Job Segment: Communications, Engineer, Marketing Communications, PR, Marketing, Engineering, Automotive
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