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Steelcase Sr. Product Marketing Specialist in Grand Rapids, Michigan

divdiv article div div font class="bold"General Information/font /div /div div div class="label--style1"Country: USA class="label--style1"State: Michigan class="label--style1"City: Grand Rapids class="label--style1"Office Location: 901 44th Street SE - - - - - class="label--style1"Date posted: 05-Apr-2021 class="label--style1"Business Function: Marketing class="label--style1"Position Type: Full-Time/Regular /div /div /article /div div article div div font class="bold"Description/font /div /div div divspanWho we are:/span/divdivspanSteelcase was founded as an office furniture maker, and we've evolved into the global leader in workplace solutions. We apply our insights to the intersection of space, technology, and furniture, helping individuals and teams in leading companies around the world to have a better day at work./span/divdivspanWe pursue innovation, strive for sustainability, and develop insights in every part of our business./span/divdivspanbr/span/divdivspanWhy people choose to work with us:/span/divdivspanLet's start with the cool workspace-after all, that's our business! But that's just one of the ways we help people like you do their best work. We encourage curiosity and critical thinking; we embrace wellbeing in its broadest sense, and we provide coaching and inspiration at every step of your career journey./span/divdivspanbr/span/divdivspanWhat you will be doing:/span/divdivspanIn this role, you are responsible for executing product line and brand launch tactics for our Ancillary Partners portfolio, as well as life cycle and relationship management for our existing family of brands. You will be a member of a project team that includes communications, finance, and supply chain, and own the deliverables and plans around growing our Partner brands' business within the Steelcase channel. You will also act as a liaison with field sales, dealers, customers, and plant operations staff./span/divdivspanYou are comfortable with not only product management/marketing, but also field support. Typical day-to-day tasks may include:/span/divdivullispanExecuting product line and marketing tactics in support of plans for the assigned productsrograms. Tactics may relate to areas such as merchandising, competitive analysis, training development, or pricing./span/lilispanAnalyzing customer needs, competitive information and sales trends to assist in decision making regarding product features and functions./span/lilispanRepresenting and making marketing decisions when working closely with other disciples (engineering, manufacturing, sales, training, marketing services, marketing communications, product development, industrial design) in new product development and lifecycle management./span/lilispanContributing to the formulation of marketing plans for new or existing productsrograms./span/lilispanAnswering questions regarding productrogram features and competitive information for the field sales and dealer sales professionals./span/lilispanParticipating in and/or making presentations to visiting groups for designated