Meijer Marketing Analytics Analyst in Grand Rapids, Michigan

Meijer is currently recruiting for an Analyst, Marketing Analytics I. Marketing Analytics Team helps drive customer centric marketing initiatives and their measurement at Meijer through implementing advanced analytic techniques and analyzing customer data. Customer at the center of the decision process helps Meijer to offer more personalized rewards and services that drive customer loyalty and incremental sales. Analyst – I is an entry level position on Marketing Analytics team responsible for analyzing customer data to identify opportunities & risks and design & measure initiatives (targeted campaigns, etc.) through effectively partnering with cross functional team (Customer Marketing, Merchandising, and Marketing). This role also has accountability for positively impacting the profits.

•The individual is responsible for implementing analytical techniques, tools, and scorecards to drive business results and ensure fact-based analytics are utilized when making promotional, advertising, and strategic customer decisions that increase the overall customer experience

•Support customer solution designs through delivering customer insights. Implement advanced analytic techniques to measure the performance. Effectively communicate the results and provide recommendations for further optimization

•Consult, Collaborate and Maintain strong business relationships with Customer Marketing, Merchandising and Marketing teams to develop winning customer marketing solutions

•Apply advanced quantitative methods, data mining, modeling, and analytical tools to solve complex business problems across Marketing

•Collaborate closely with other key analytics teams (e.g., Finance, Consumer Insights) to maximize impact and return on analytical resources

•Leverage disparate data sources for holistic understanding to solve complex business problems

•This job profile is not meant to be all inclusive of the responsibilities of this position; may perform other duties as assigned or required

• Master's degree in Business, Statistics, Economics, or other quantitative field

• 1-2 years business experience in marketing analysis or analytics consulting leadership

• Experience in an Advanced Analytics environment working with customer analytic systems in both SAS & Teradata (preferably at a large retailer)

Functional/Technical Knowledge, Skills and Abilities Required: • Working knowledge of SQL programming; SAS Base programming, SAS Macro programming, SAS Advanced programming, SAS Enterprise Miner; SAS Visual Analytics; Hadoop programming; SAS in-database and in-memory programming.

• Proficient in a wide range and application of analytical, quantitative, and statistical techniques and tools to derive insights from large, complex data environments solving complex and ambiguous business problems in a timely manner

• Working knowledge of the application of advanced analytics to drive sales and profit: data analysis, segmentation, clustering, simulation modeling, hypothesis testing, regression modeling, forecasting, predictive modeling, factor analysis

• Active curiosity—Must enjoy gathering and digging deeply into data to identify opportunities and risks

• Strong work ethic complemented by a positive, can-do attitude

• Team player: implement existing processes, collaborate with senior team members and contribute to the team's success. Ability to influence without authority in a cross functional team setup

• Excellent communication skills: listening, verbal and written

• Ability to develop communications and presenting to cross functional partners

• Strong organizational, planning, and time management skills with ability to prioritize multiple/competing projects and assignments