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Spectrum Health Manager Digital Marketing Priority Health in Grand Rapids, Michigan

CURRENT SPECTRUM HEALTH TEAM MEMBERS – Please apply through Find Jobs from your Workday team member account. This career site is for Non-Spectrum Health team members only.

Job Description

Job Summary

As a digital marketing manager, you'll lead a team of Digital Marketing Specialists and oversee the building, delivering and supporting of digital marketing Omni-channel initiatives. Tactics include: email marketing/automation, content management, campaign development, application integration and more.You'll work closely with marketing, customer experience, digital experience and marketing to translate the corporate/marketing vision into the right message at the right time for the right audience. You are part strategist, part creative director, part technology leader, and part teacher.

Essential Functions

  • Partner with business, marketing and information services leadership to build digital marketing solutions and processes supporting corporate/marketing goals.

  • Manage and deliver a prioritized roadmap for digital marketing campaigns and overall operations.

  • Lead and communicate effectively across functional and agency team members to align plans, solve problems, and deliver results.

  • Manage and refine operational processes that support delivery of digital marketing solutions.

  • Serve as the subject matter expert for digital marketing best practices.

  • Manage and direct the work of a team of employees. Responsible for selecting, developing, and performance management of direct reports.

  • Set up and execute an agile process to fail fast, and continuously test and validate to improve overall effectiveness and operational efficiency.

  • Utilize and maximize marketing technology such as Salesforce, Marketing Cloud and Sitecore.


  • Required Bachelor's Degree or equivalent Bachelor’s degree in Marketing (with emphasis in digital marketing or marketing technology), Digital Marketing, Informatics, Data Science or equivalent

  • Preferred Master's Degree or equivalent Master’s degree in Marketing, Business or related field

  • 5 years of relevant experience or more experience typically gained through skills/knowledge/abilities in Marketing or Digital Marketing Required

Primary Location

SITE - Priority Health - 1241 E Beltline - Grand Rapids

Department Name

PH - Marketing Digital

Employment Type

Full time


Day (United States of America)

Weekly Scheduled Hours


Hours of Work

8am to 5pm

Days Worked

Monday to Friday

Weekend Frequency


Accommodation Notice: If you are a qualified individual with a disability, you may request a reasonable accommodation in Spectrum Health's application process. Contact us at 616-486-SHHR (7447).

Spectrum Health grants equal employment opportunity to all qualified persons without regard to race, color, national origin, sex, disability, age, religion, genetic information, marital status, height, weight, sexual orientation, veteran status, or any other legally protected

category. See more here (https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf) .

Who We Are

Spectrum Health is a nationally recognized not-for-profit health system, offering a full continuum of health services through our health plan, medical group and hospital group. As an integrated health system, we are able to work together across all facilities, employees and providers to create exceptional, consumer-focused interactions.

Spectrum Health is redefining what it takes to improve the health of our communities and introducing new and innovative ways for consumers to access high-quality, low-cost care so that they can connect with us for a lifetime of health.

We strive to provide one Spectrum Health experience: a consistent, high-quality, seamless health journey for consumers; no matter where, when or how they interact with us. The result is better health outcomes for the thousands of individuals, families and communities we serve.

We are the region’s largest employer, with corporate offices located in Grand Rapids, Michigan. Spectrum Health Hospital Group and Spectrum Health Medical Group are consistently recognized for the exceptional care they provide. Priority Health is among the largest health system-sponsored health plans in the U.S. and offers extensive experience serving large and small employer groups, individuals, Medicare Advantage, Healthy Michigan Plan and Medicaid populations.

Since 2010, Spectrum Health has been listed five times among the 15 Top Health Systems in the U.S. by Truven Analytics™. Click here (https://www.spectrumhealth.org/about-us/quality-safety-and-patient-experience/awards) to see a complete list of our safety, quality and patient experience awards.