Job Information
DealerOn, Inc. Digital Advertising Specialist in Grand Rapids, Michigan
About Us:
We are an online marketing company providing website and agency services to automotive dealerships across North and South America. We are known for our cutting edge products that streamline the car buying process and provide an experience both shoppers and dealers love. Our business model is working: we were recognized on the Inc. 5000 list of fastest growing companies six years in a row, expanding to over 30 manufacturer relationship, and over 4,000 dealer partners. We are proud of what our company has done, and it?s all due to the talented and diverse team we?ve been lucky enough to assemble.
Job Description:
The Digital Advertising Specialist will manage advertising campaigns for our auto dealer customers. The Digital Marketing Specialist will be responsible for the technical execution of online marketing campaigns including Search Engine Marketing, Display, Social and Video Advertising services. The Digital Marketing Specialist will conduct a thorough consultative review of the customer?s digital marketing performance and provide solid, actionable insights. This is a great opportunity to collaborate with multiple teams including brand marketing, digital and sales to truly drive the strategy for multi-channel programs. This full-time position reporting to the Director of Digital Advertising Operations, located in the Headquarters office in Rockville, MD.
Essential Functions:
Manage accounts through the life-cycle starting with on-boarding to regular day to day account management
Respond to customer requests and communications in a timely manner, based on SLAs set by the company
Maintain a customer retention rate that is deemed acceptable by the company
Act as a true consultant by understanding the clients core goals
Plan advertising strategy on a monthly and quarterly basis with clients
Execute and present results of key initiatives
Identify opportunities to enhance a client's advertising portfolio
Ensure that accounts meet client defined budget and metric goals
Optimize accounts on a regular basis based on best practices outlined by the company
Deploy A/B testing and CRO tactics to improve account performance
Required Skills/Experience:
Bachelor?s Degree or equivalent experience
Excellent attention to detail, especially with communication (written and verbal) and meeting deadlines
Knowledge of Google Analytics or other bid optimization tools
Proficient in Excel, Microsoft Word and Outlook
Prior Customer Service Experience
Experience managing a campaign
Preferred Skills/Experience:
Google Analytics Certification
Google AdWords and Bing Ads Certifications
Experience as a PPC analyst
Prior experience with bid management software such as Kenshoo, Marin, Doubleclick, Searchforce or Acquisio
Project management experience
Automotive marketing / automotive internet sales experience
Prior experience with digital marketing agencies
Perks and Benefits:
Aside from the awesome people you will get to interact with on a daily basis, we offer a number of benefits, including:
Medical, dental and vision insurance
Company matched 401K plan
Flexible PTO + Sick Leave
4 weeks paid Parental Leave
State of the art technology
Company-paid Basic Life Insurance
Voluntary Supplemental Life Insurance
Voluntary Long-term/Short-term disability insurance
Paid National Holidays
Optional Healthcare/Dependent Care FSA Account
DealerOn is an Equal Opportunity Employer. We also participate in E-Verify (for more information, click here: E-verify Participation (https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf) and Right to Work (https://www.e-verify.gov/sites/default/files/everify/posters/IER_RightToWorkPoster%20Eng_Es.pdf) ).