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Cengage Learning Digital Marketing Specialist in Farmington Hills, Michigan

Digital Marketing SpecialistDescription

DO YOU DARE TO REINVENT THE FUTURE OF RESEARCH AND EDUCATION?

At Gale, a Cengage company, we deliver essential content through the power of technology to help researchers and learners to achieve their goals.

As a Gale employee, you will change the way learners connect with libraries. Together with our partners at libraries and in academic communities around the world, you will play a role in empowering people to become better at school, work and life. Collaborating with the best of the best, you will feel challenged and inspired to do breakthrough work. With the support of our united team, there is no limit to what you can imagine, create and set in motion.

ARE WE RIGHT FOR YOU?

We bring our “A” game, unique talents and point of view to the table every day. We are curious and comfortable with change and are willing to take risks to empower change. Most importantly, everything we do, we do for the learner.

What you will do at gale

Gale is seeking a Digital Marketing Specialist to help us develop industry-leading digital content in support of our brand awareness and lead generation efforts. This role will manage the creation and execution of email campaigns, web content, social media content, and more. This person will work closely with other members of the digital team to understand campaign needs and collaborate with portfolio marketing teams to develop and launch tactics. A successful Digital Marketing Specialist will blend technical savvy with innate curiosity and initiative to manage the execution of multiple campaign assets across various platforms.

Responsibilities

  • Collaborate with members of the marketing team to create and launch email campaigns, develop webpages, and create social content for market-aligned campaigns

  • Coordinate with channel market teams to understand campaign requirements and asset deadlines

  • Collaborate with digital team members to create and finalize digital assets, and to manage digital content calendars across the various platforms

  • Work with campaign stakeholders and creative team to ensure all digital content meets brand standards and campaign expectations

  • Develop HTML emails and launch campaigns in our marketing automation platform

  • Develop and schedule social posts across our various social pages as relevant

  • Develop and publish blog posts as needed

  • Monitor social pages for opportunities to engage with our audience, and flag any concerning posts that warrant further monitoring or response

  • Manage blog calendar and collaborate with contributors to curate and finalize content, working with freelancers to edit posts as needed

  • Work with Digital Content Manager to create and update gale.com content targeted to specific personas and help optimize all web content

  • Support Marketing Operations Manager in preparing contact lists for upload into marketing automation platform and vetting marketing qualified leads once sent to our CRM

Qualifications

  • BA in Marketing, Business Administration, or related experience.

  • 2-5 years’ experience in digital or online marketing

  • Working knowledge of HTML

  • High technical aptitude with ability to learn systems quickly

  • Self-starter with a passion for learning new techniques and technologies

  • Detail oriented with a strict eye for accuracy and quality in all published marketing materials

  • Willingness to jump on new projects and collaborate with stakeholders across the organization

  • Experience with the following platforms:

  • Marketing automation (Eloqua preferred)

  • Customer relationship management (Salesforce Sales Cloud preferred)

  • Content management system (Wordpress and Bloomreach preferred)

  • Social media management (Hootsuite or Salesforce Social Studio preferred)

  • Experience with A/B and multivariate testing preferred

Cengage is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage’s EEO/Affirmative Action Policy signed by CEO Michael Hansen (https://p.widencdn.net/pdvq6j/EEO_Policy_Statement_January_2017) and Equal Employment Opportunity is the Law notice (http://embed.widencdn.net/pdf/plus/cengage/ybs5gt19ik/eeopost-merged.pdf) by visiting their corresponding links.

Cengage is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations.ta@cengage.com or you may call us at +1 (617) 289-7917.

About Cengage

Cengage, an education technology company serving millions of learners in 165 countries and territories, advances the way students learn through quality, digital experiences. We serve the K-12, higher education, professional, library, English language teaching, and workforce training markets worldwide. We believe that through the power and joy of learning, students can enrich their lives and achieve their dreams – no matter their age, experience, abilities, or environment. Our industry-leading products and services make education more accessible and affordable, including Cengage Unlimited, the first-of-its-kind all-access digital subscription service. Visit us at http://www.cengage.com/or find us on LinkedIn (https://www.linkedin.com/company/cengage-learning/mycompany/) , Facebook, or Twitter (https://urldefense.com/v3/__https:/twitter.com/CengageLearning__;!!MXVguWEtGgZw!aJM6MqVIQGDoWSYaJ6CU3EZyn3SnQfIs5kCHxkrWiy4_XmXapqpMK0qgZUq02AuBC1E$) .

Cengage, an education technology company serving millions of learners in 165 countries and territories, advances the way students learn through quality, digital experiences. We serve the K-12, higher education, professional, library, English language teaching, and workforce training markets worldwide. We believe that through the power and joy of learning, students can enrich their lives and achieve their dreams – no matter their age, experience, abilities, or environment. Our industry-leading products and services make education more accessible and affordable, including Cengage Unlimited, the first-of-its-kind all-access digital subscription service. Visit us at http://www.cengage.com/ or find us on LinkedIn (https://www.linkedin.com/company/cengage-learning/mycompany/) , Facebook , or Twitter (https://urldefense.com/v3/__https:/twitter.com/CengageLearning__;!!MXVguWEtGgZw!aJM6MqVIQGDoWSYaJ6CU3EZyn3SnQfIs5kCHxkrWiy4_XmXapqpMK0qgZUq02AuBC1E$) .

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