Pegasystems, Inc. Services Marketing Manager in Detroit, Michigan
Services Marketing Manager
Job Category: Professional Services
Location: US - Florida - Remote | US - Georgia - Remote | US - New Jersey - Remote | US - New York - Remote | US - North Carolina - Remote | US - Pennsylvania - Remote | US - Connecticut - Remote | US - DC - Remote | US - Maryland - Remote | US - Massachusetts - Remote | US - New Hampshire - Remote | US - Virginia - Remote | US - Delaware - Remote | US - Maine - Remote | US - Rhode Island - Remote | US - South Carolina - Remote | US - Vermont - Remote | US - Massachusetts - Cambridge | US - Michigan - Detroit
Meet Our Team:
Our Consulting and Client Success Strategy/Operations team empowers the Consulting and Client Success teams by cultivating, executing, and communicating global strategies, business practices, actionable insights, field enablement, and best-in-class applications. Transforming our clients’ business, the right way doesn’t happen by accident. We help leading organizations solve problems no one else can solve. That’s a challenging set of expectations to meet. That’s where you come in.
Picture Yourself at Pega:
As a key member of the Pega Consulting Services Marketing team, you will be involved in developing Pega’s service marketing strategy and messaging, and evangelizing Pega Consulting services externally with clients, partners, and media, as well as internally across Pega. You will be a catalyst and focal point in the global Consulting organization, collaborating with product, sales, marketing, enablement, delivery, and operations, to orchestrate cross-functional activities to communicate how we solve those complex business needs. You will be at the front end of the service marketing, offering, and enablement team which is chartered to get the service offers right, launch, and market the services, and enable the field. You will collaborate with cross functional marketing teams to create, align, and execute go to market programs and communicate how we make Pega’s brand promise real.
What You'll Do at Pega:
Become knowledgeable in Pega Delivery approach and Pega Consulting strategy
Work with stakeholders on content that supports positioning/messages for business model, go to market strategy, thought leadership, marketing and communications
Be a subject matter expert for Pega’s consulting positioning, advantages, proof points and portfolio
Synthesize market intelligence & customer insights to develop a deep understanding of our market and customer segments. Craft & author compelling audience-specific messaging.
Measure and manage impact of marketing activity on the customer lifecycle, bookings and revenue
Generate market awareness and provide direct support for sales opportunities
Partner with the enablement team to drive the development of training and education materials for prospect-facing teams across all segments and specialties.
Align messages with corporate marketing themes/messages and corporate brand tone – update existing content to new brand voice
Develop deep relationships with consulting field to establish role as trusted partner
Collaborate with cross-functional teams, including web, creative services, content subject matter experts and product marketing to produce and publish high visibility marketing assets and web priority pages
Edit content created by internal subject matter experts for clarity, brand and corporate and consulting messaging and industry relevance and provide tactful feedback
Support development and maintenance of Pega delivery positioning deck and proliferate messages throughout collateral
Draft, publish and maintain digital marketing content using blogs, email, social media, etc.
Who You Are:
You’re a team player, passionate about results with demonstrated experience in consulting, project management, and product marketing. Your knowledge of Pega services and first-class leadership talent allow you to easily engage with and influence teams to achieve business outcomes. You apply critical thinking, foresight, and creative strategies in the face of a challenge. You are a knowledge seeker, continuously pursuing, trialing and dissecting the latest technologies. Most importantly, you are an outstanding communicator; a writer who enjoys developing messaging that will connect and resonate seamlessly with key stakeholders. You arehands-on with “can do” attitude, proactive problem-solving skills, client empathy and a drive for results.
What You've Accomplished:
BA/BS degree required, MBA a plus
5-8+years of professional experience, with 2+ years in services/product marketing /product management or related field. Experience with CRM and SaaS preferred.
Excellent writer with experience building impactful content including; white papers, data sheets, webinars, videos and case studies.
Demonstrated experience and proven track record in working in a highly technical and B2B focused products and solutions.
Ability to work effectively and collaborate with internal cross-functional teams, providing guidance and oversight and external customers and drive results.
Experience in communicating with sales teams, clients, prospects, analysts, and internal management
Data driven marketing approach, along with the ability to grasp and translate technical capabilities into business benefits.
Strong research, analytical skills, attention to details and overall a “can-do” attitude
Able to manage multiple projects simultaneously with a results orientation and strong follow-through
Superior competency with MS Office, especially Word, PowerPoint, Outlook and Excel
Knowledge of the “Challenger Selling” methodology a plus
International experience a plus
Pega Offers You:
Gartner Analyst acclaimed technology leadership across our categories of products
Continuous learning and development opportunities
An innovative, inclusive, agile, flexible, and fun work environment
Competitive global benefits program inclusive of pay + bonus incentive, employee equity in the company
Job ID: 13341
As anand Affirmative Action employer, Pegasystems will not discriminate in its employment practices due to an applicant's race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, veteran or disability status, or any other category protected by law.
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