TTEC Senior Marketing Analytics Consultant – People-Based Digital – REMOTE in Detroit, Michigan
TTEC Consulting’s Insights Practice is looking for a Senior Analytics Consultant to manage client relationships and provide value-added marketing consulting. More specifically, this person will plan, design, measure digital campaigns, and recommend steps to optimize so our clients meet their digital marketing objectives. The role is expected to provide strategic direction on the development of new campaigns, including targeting strategy, value proposition development, and financial performance evaluation.
The Senior Analytics Consultant will bring to TTEC in-depth marketing analytics experience, with a solid understanding of digital campaigns, people-based marketing, and campaign analytic concepts. Additionally, customer and digital data analysis experiences are a must, as well as knowledge of campaign measurement including population sampling, weighting, incrementality measurement, and significance testing.
The ideal candidate will have the ability to think analytically (to mine the data), creatively (to develop program ideas), and strategically (to deliver business results for our clients). The candidate must be able to pull all insights into a crisp, easy to understand presentation, and speak to the results with confidence.
What you’ll be doing:
Provide strategic marketing consulting to Fortune 500 clients
Identify opportunities to improve / optimize marketing (digital) campaign performance
Develop marketing (digital) campaigns that align with client goals, including targeting recommendations, test & learn opportunities, and financial forecasts
Conduct post campaign analysis with a focus on providing data-driven marketing insights and recommendations
Actively contribute to and manage analytically-oriented projects from inception to delivery, including client communication, internal team management, and the packaging / presentation of deliverables
Presentation of analyses and recommendations in client meetings
Manage client relationships and identify opportunities to grow those relationships
What you’ll bring to us:
5 years of hands-on experience evaluating people-based marketing programs
Experience with campaign/program execution from inception, to measurement to findings and recommendations Analytic thinker with a proven ability to interpret analytic output and translate data into insights and marketing recommendations
Digital marketing data experience with: Adobe products, identity resolution, website personalization, display/video advertising ecosystem
Experience in conducting database analytics / data-driven marketing with solid understanding of CRM concepts and practices
Experience working with large-scale customer databases that support both offline and online digital data
Experience with Python, SQL, or R preferred
Ability to create automated results dashboards using PowerBI
Creating and delivering high impact, easy to follow presentations
Demonstrated management experience: project management, client management, staff management
Previous work with customer segmentation schemes and customer value analysis a plus
Comfortable working in a team-oriented, deadline driven environment
Graduate degree in business, economics, or quantitative methods preferred
Who we are:
TTEC Digital Consulting is a pioneer in customer experience, engagement and growth solutions. Our 50,000 employees serve customers in more than 80 countries and 50 languages across social, mobile, and digital channels. We utilize a holistic approach, applying solutions from both our Engage and Digital segments to help companies provide an amazing experience to their customers, inspire customer loyalty, and grow their business. Our employees live by a set of customer-focused values that guide relationships with clients, their customers and each other.
Our Consulting team is on a mission to help our clients realize the amazing opportunities available to them, by driving new thinking and transforming the way they create exceptional experiences for their employees and customers. We provide end-to-end advisory and execution services, giving leaders the confidence and tools to re-think how to compete with a combination of our logic, intellect and ability to make sense of the data with our creativity and experience.
Compensation and Benefits:
The anticipated starting salary range for individuals expressing interest in this position is $78,000 - $130,000 USD. This position is eligible to participate in an annual incentive program.
Benefits available to eligible employees include the following:
Medical, dental, and vision
Tax-advantaged health care accounts
Financial and income protection benefits
Paid time off (PTO) and wellness time off
Why TTEC? What we offer:
When you join TTEC, you become part of the family. Because we want to see you succeed and thrive, we offer a competitive compensation and benefits package as shown below to support your quality of life, career development and goals attainment:
Be Financially Sound
We want you to reach your personal and professional goals and offer financial benefits such as: Health and flexible spending accounts
Tuition reimbursement programs
Financial wellness program
We believe in investing in our people and their career development, which is why we offer a variety of courses and programs that enable you to develop new skills and gain new insights such as:
Our Women in Leadership program connects employees globally with learning, networking and mentoring opportunities
Professional development courses in TTEC University
Scholarship program and tuition reimbursement
Visibility in our global career pathing and internal mobility opportunities
We support healthy living and have the tools and resources to help you such as:
It’s Ok, We’re All Human wellness program
Company health and wellness programs
Dedicated health and wellness navigators and employee assistance programs
Generous paid time off and other leave of absence programs
Be the Difference
You’ll have the opportunity to have a positive impact in your community:
Through our employee-driven global grant program, you’ll have the unique opportunity to apply for a grant focused on helping a local educational organization in your community
Our team helps fundraise and volunteer their time in their communities
For more information about TTEC, visit ttecjobs.com or search #ExperienceTTEC throughout social media to engage in the global conversation
TTEC is proud to be an equal opportunity employer. TTEC embraces and is committed to building a diverse and inclusive workforce that respects and empowers the cultures and perspectives within our global teams. We strive to reflect the communities we serve by not only delivering amazing service and technology, but also humanity. We make it a point to make sure all our employees feel valued and comfortable being their authentic selves at work. As a global company, we know diversity is our strength. It enables us to view projects and ideas from different vantage points and allows every individual to bring value to the table in their own unique way. But don’t take our word for it — check out some our women in leadership and diversity awards on TTECjobs.com.
Lead Everyday w Do the Right Thing w Reach for Amazing w Seek First to Understand w Act as One w Live life Passionately.
Title: Senior Marketing Analytics Consultant – People-Based Digital – REMOTE
Requisition ID: 02SRJ