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VMware Director, Marketing Data and Analytics (Opportunity for Working Remotely) in Detroit, Michigan

Job Description:

The Marketing Data and Analytics Director is responsible for delivering data & analytics solutions to the Global Marketing organization within VMware. The ideal candidate is a leader who has a strong understanding of business strategy and technology. As part of the Enterprise Data and Analytics team (EDA), in partnership with Marketing Ops, IT, and other groups within EDA, this position provides hands-on opportunities to help shape marketing adoption of data analytics strategies. You will manage a hybrid team of business and data focused professionals. Being able to align data strategy with business outcomes is key, together with establishing meaningful and important metrics to drive continuous improvement.

Core Responsibilities:

  • Partner with the senior marketing stakeholders to identify, align, and implement strategic goals and objectives, via data and analytics solutions

  • Provide insights into how to turn available data into valuable information, providing strong advisory support for strategy planning, decision-making, customer intelligence, market intelligence and trend analysis

  • Provide data management and analytics expertise to support Marketing as a trusted advisor

  • Co-architect with IT and Marketing Ops team an omni-channel analytics strategy, covering all stages of the GTM funnel (demand generation, nurture, opportunity creation, and pipeline management)

  • Work with a highly cross-functional data team – data science, business intelligence, advanced analytics, master data, data management, etc. in designing and delivering such data solutions as marketing attribution model, customer journey orchestration, campaign performance analytics, etc.

  • Contribute to the development of and execute to strategy and business plans to capitalize on current/future market trends and achieve operational efficiencies

  • Recommend changes in strategy and action plans based on planning and analysis including evaluation of what is happening in the marketplace

  • Work closely with IT leaders on establishing a holistic modern marketing tech stack, including marketing automation platform, customer data platform, digital asset management.

  • Work closely with senior leadership on a wide range of business critical and strategic issues

  • Provide leadership and direction for cross-functional activities that span across multiple functions and organizations

  • Lead program management for cross-functional projects

  • Lead and provide mentorship to a team of data and business focused professionals

Required Skills:

  • Ability to clearly and succinctly communicate (verbally/written) in a persuasive and appropriate manner at the executive level

  • Ability to communicate, present, and influence credibly and effectively

  • Proactive, responsive, and stakeholder-oriented with a strong sense of project ownership and accountability

  • Stay up to date on current trends and customer insights in B2B marketing

  • Strong critical thinking and creative problem-solving skills

  • Ability to engage on strategy and business objectives with a broad range of peers

  • Experience in working within a cross-functional team

  • Ability to inspire and empower others to be at their best

  • Ability to make sound business decisions by having a strong understanding about business, finance, and risks/benefits of decisions

  • You have a consistent track record of defining global data analytics strategies, with data quality / master data management background & skills.

Basic Qualifications:

  • 10+ years of relevant work experience in fields such as B2B analytics for product marketing, demand generation, preferably in SaaS products

  • 5+ years of people leadership experience. Ability to set priorities, develop roles and responsibilities.

  • Strong background in PII, GDPR, marketing consent data management and governance

  • Experience in analytics for partner marketing, account-based marketing

  • Demonstrated ability in launching and growing innovative technology products

  • Proven track record in working with all GTM functions – product management, marketing, sales, customer success, customer experience

  • Ability to easily transition from high level strategic thinking to creative and detailed execut ion

  • A career path that demonstrates increasing levels of responsibility

  • Demonstrated ability to work independently and autonomously

Category : Engineering and Technology

Subcategory: Data Science

Experience: Business Leadership

Full Time/ Part Time: Full Time

Remote: Yes

Posted Date: 2020-10-16

VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what’s possible today at http://careers.vmware.com.

Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.