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Crain Communications CRO Specialist in Detroit, Michigan

DESCRIPTION As the CRO Specialist, you will help increase subscriptions by recommending and building on-site tests, promotions, and personalization experiences to optimize the user experience. The CRO Specialist will assist in the prioritizing, monitoring, and reporting of ongoing optimization initiatives. They will leverage quantitative and qualitative data to recommend new features and strategies to improve customer satisfaction and drive subscriptions. Reporting to the CRO Manager, you will help streamline the CRO strategy across all Crain brand websites.RESPONSIBILITIES * Setup, monitor, and analyze digital A/B and multivariate tests; communicate discoveries and insights to leadership. * Leverage quantitative reports, heatmaps, and qualitative survey data to generate new A/B test ideas functionality improvements that will improve the user experience. * Maintain testing roadmap and prioritize tests based on projected level of impact. * Analyze site activities and effectively communicate insights on customer experiences, site performance, campaigns, and site behavior. * Adhere to the testing and optimization ongoing project timeline requirements. * Participate in weekly progress meetings to update stakeholders on current projects and deliverables. BASIC QUALIFICATIONS * Bachelor's degree * 1-3 years of experience in website optimization and testing * Familiarity with on-site testing platforms (Adobe Target, Optimizely, Piano) * Familiarity with web analytics and measurement tools (Adobe Analytics, Google Analytics) * Understanding of customer experience levers that drive online engagement and conversion * Self-motivated with critical attention to details and deadlines * Experience with website development (HTML/CSS, JavaScript) PREFERENCES * Knowledge of and experience with UX design principles * Experience with heat map analysis, user testing, and other CRO technologies * Experience in data visualization/reporting This position is exempt under the Fair Labor Standards Act and is not eligible for overtime pay. CRAIN OVERVIEW: Crain Communications has been at the forefront of the publishing industry for more than a century. Combining information with innovation, Crain delivers the story you can t get anywhere else. As a privately held company, we maintain a personal responsibility for elevating our work to be the best it can be. Every editor, reporter and correspondent at Crain shares the responsibility of ensuring the editorial independence and importance of our work. With an Audience First focus and uncompromising integrity, we strive to make a real impact for the individuals and industries we serve. While other media companies report the news, Crain gives it meaning. We add context to content, infuse information with insights, and initiate connections as well as conversations. Crain Communications offers a competitive salary, a generous benefits package, profit sharing, and a friendly work environment. This is a great time to join our organization -- a profitable, well established publishing leader. @CrainComm #CrainCareers #MyCrainView #CrainCares Follow Crain on Facebook, LinkedIn , Twitter, Instagram, Glassdoor Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant Crain Communications offers a competitive salary, a generous benefits package, profit sharing, and a friendly work environment. This is a great time to join our organization -- a profitable, well established publishing leader. @CrainComm #CrainCareers #MyCrainView #CrainCares Follow Crain on Facebook, LinkedIn , Twitter, Instagram, Glassdoor Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in an

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