Red Bull North America Consumer Collecting Specialist in Detroit, Michigan

In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different. * Location Detroit, Michigan, United States * Schedule Full-time * Organisation Red Bull North AmericaPEOPLE MANAGEMENT Hire a dynamic team of individuals with a track record of accomplishment that represent our brand values Deliver trainings and tools to ensure Wings and SBM teams are set up to successfully deliver on plans Empower Wings and SBMs to create and own bottom-up plans Coach direct reports to grow their skills and increase brand knowledge Provide direct, consistent, and productive feedback to maximize individual and team impact Cultivate a culture of accountability in line with Red Bull s values Recognize and reward exceptional execution Process administrative paperwork for personnel movements and actions INCREASE TRIAL AND BUILD BRAND RELEVANCE Build a localized plan with the Brand Marketing Manager to increase trial and intensify consumption Manage local resource allocation (e.g. budgets, cans, hours, etc.) based on national strategy and Business Unit (BU) KPIs Challenge Wings and SBMs to generate new ideas for sampling missions and campus activity to drive trial and excite consumers Conduct regular market visits to better understand the focus areas and executional challenges Identify and develop new opportunities beyond existing programs that will win new users and intensify existing consumption Analyze and report against program goals and key priorities including cans, occasions, consumer targeting, sales support, event support, and indirect sampling initiatives COLLABORATION AND DISCOVERY Champion share best practices with key stakeholders at Headquarters and the BU Build strong relationships with internal sales and marketing stakeholders to maximize program impact and Sales Support initiatives Lead execution of local and national trial-driving and collegiate big moment campaigns in collaboration with Cross Marketing and Key Accounts Leverage Consumer Collecting to support national, BU and regional brand campaigns (e.g. product launches, brand building events, and implementation of cross marketing programs at retail) Contribute to the annual Brand Marketing plan Support network, influencer, and opinion leader identification Bachelor s Degree strongly preferred Must be fluent in EnglishRed Bull North America is an Equal Opportunity Emplo