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Ford Motor Company Marketing Media Analyst in Dearborn, Michigan


Job Title:

Marketing Media Analyst

Job Description & Qualifications:

Marketing Media Analyst

At Ford Motor Company, we believe freedom of movement drives human progress. We also believe in providing you with the freedom to define and realize your dreams. With our incredible plans for the future of mobility, we have a wide variety of opportunities for you to accelerate your career potential as you help us define tomorrow’s transportation.

Creating the future of smart mobility requires the highly intelligent use of data, metrics and analytics. That’s where you can make an impact as part of our Global Data Insight & Analytics team. We are the trusted advisers that enable Ford to clearly see business conditions, customer needs and the competitive landscape. With our support, key decision makers can act in meaningful, positive ways. Join us and use your data expertise and analytical skills to drive evidence-based, timely decision making.

What you’ll be able to do:

  • Work closely with Ford’s Media team, ad agencies, and other GDIA teams to assess marketing campaigns, find opportunities to improve campaign effectiveness and measure success relative to business objectives.

  • As part of a diverse team the Marketing Analyst will work cross-functionally with GDIA, Ford Media and agency partners to synthesize insights across attitudinal and behavioral metrics in support of a Best in Class Reporting Solution that allows Ford to optimize Media Spending

  • Ability to deliver timely, impactful insights and recommendations will be the main priority of the Media Analyst.

  • Works with our various Partners to consolidate data, identify opportunities to improve media effectiveness and report those insights to our internal Marketing, Sales and Service (MS&S) clients.

  • Understands the media measurement process will be key for success. Equally important, will be the Analyst’s ability to interpret data and communicate recommendations.

  • Collaborate with a Cross-functional Team to aggregate and analyze data will be the core responsibility of this role.

  • Works closely with MS&S, ad agency, media partners and GDIA Team Members to analyze and communicate campaign performance insights.

  • Handle various external partners that are critical to media reporting

  • Drive core insights to improve advertising effectiveness

  • Create reports for management and business units

  • Collaborate with external data partners, agencies, and vendors to assist with data collection, reporting, and campaign tagging

The minimum requirements we seek:

  • Bachelor’s Degree

  • 3+ years of business analysis experience, working with multiple partners and supporting often complex decision-making processes

  • 2+years of experience in an analytical and/or digital media planning role

Our preferred requirements:

  • Bachelor’s Degree in Marketing or Advertising

  • Strong project management and communication skills will be essential for the success of the role.

  • Media planning/ Communications/ Advertising Theory will be critical to the candidate’s success

  • Statistical knowledge is foundational to the role

  • Project management skills and the ability to own complex analysis

  • Excellent communication skills, the ability to interact easily with all levels of end-users and technical resources

  • Experience working with outside technology consultants, both in a strategic and tactical context

  • Experience in a media-focused environment is desired, but not necessary

What you’ll receive in return:

As part of the Ford family, you’ll enjoy excellent compensation and a comprehensive benefits package that includes generous PTO, retirement, savings and stock investment plans, incentive compensation and much more. You’ll also experience exciting opportunities for professional and personal growth and recognition.

If you have what it takes to help us redefine the future of mobility, we’d love to have you join us.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

Visa sponsorship is not available for this position.

We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status.

For information on Ford’s benefits and compensation, click here: https://clicktime.symantec.com/34jag92XUFJYHaNge9RMLCD7Vc?u=https%3A%2F%2Fcorporate.ford.com%2Fcontent%2Fdam%2Fcorporate%2Fus%2Fen-us%2Fdocuments%2Fcareers%2F2021-benefits-and-comp-GSR-sal-plan-1.pdf

Auto req ID:



Ford Motor Company



Skill Team:

Global Data, Insights & Analytics (GDIA)


Customer and Marketing Performance Analytics