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MarketLab Digital Marketing Specialist in Caledonia, Michigan

EDUCATION and/or EXPERIENCE:ulliBachelor's degree in Marketing or a related field./lili4+ years of experience in a Marketing role with a focus on ecommerce and digital marketing./liliExperience using relevant online platforms (such as, Google Analytics, Google Adwords, LinkedIn, Facebook) to analyze and drive digital marketing efforts./liliExperience with A/B testing tools and Marketing Automation tools to drive online sales growth./liliStrong problem solving skills. Resourceful and creative in overcoming obstacles and turning challenges into opportunities./liliSolid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data./liliAbility to work cross-functionally and manage multiple projects simultaneously./li/ulESSENTIAL DUTIES AND RESPONSIBILITIES include the following:ulliBecome technical marketing expert for our marketing stack: web platform (B2B Commerce Cloud by Insite), marketing automation (Delivra) and A/B testing software (Optimizely)./liliProvide technical marketing support to Merchandising and Creative teams to maximize our return on our technology investment./liliWorks closely with the Merchandising and Creative teams to segment customers and create marketing automations to drive new customer acquisition, customer retention and drive online sales growth./liliAssists in the planning, execution, and optimization of digital marketing efforts./liliEstablish, track, and report on key ecommerce and digital marketing KPIs/liliDevelop and implement regular reporting related to revenue, growth opportunities, customer segments and other relevant metrics./liliAnalyze website metrics to formulate actionable insights and recommendations to optimize site conversions./liliMeasure and support customer acquisition, conversion, and retention strategies./liliAnalyze and deliver insights into digital market trends and competitors./liliMiscellaneous projects as directed by E-commerce Marketing Director./li/ul