MarketLab Digital Marketing Specialist in Caledonia, Michigan
EDUCATION and/or EXPERIENCE: and#8226; Bachelor's degree in Marketing or a related field. and#8226; 4+ years of experience in a Marketing role with a focus on ecommerce and digital marketing. and#8226; Experience using relevant online platforms (such as, Google Analytics, Google Adwords, LinkedIn, Facebook) to analyze and drive digital marketing efforts. and#8226; Experience with A/B testing tools and Marketing Automation tools to drive online sales growth. and#8226; Strong problem solving skills. Resourceful and creative in overcoming obstacles and turning challenges into opportunities. and#8226; Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data. and#8226; Ability to work cross-functionally and manage multiple projects simultaneously. ESSENTIAL DUTIES AND RESPONSIBILITIES include the following: and#8226; Become technical marketing expert for our marketing stack: web platform (B2B Commerce Cloud by Insite), marketing automation (Delivra) and A/B testing software (Optimizely). and#8226; Provide technical marketing support to Merchandising and Creative teams to maximize our return on our technology investment. and#8226; Works closely with the Merchandising and Creative teams to segment customers and create marketing automations to drive new customer acquisition, customer retention and drive online sales growth. and#8226; Assists in the planning, execution, and optimization of digital marketing efforts. and#8226; Establish, track, and report on key ecommerce and digital marketing KPIs and#8226; Develop and implement regular reporting related to revenue, growth opportunities, customer segments and other relevant metrics. and#8226; Analyze website metrics to formulate actionable insights and recommendations to optimize site conversions. and#8226; Measure and support customer acquisition, conversion, and retention strategies. and#8226; Analyze and deliver insights into digital market trends and competitors. and#8226; Miscellaneous projects as directed by E-commerce Marketing Director.