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MRM//McCann : Content Strategist, MRM in Birmingham, Michigan

MRM is a leading Customer Experience Agency committed to creating meaningful relationships between brands and people. This philosophy guides our approach to creating and enhancing moments that matter throughout a brand relationship. Through data-infused consumer, brand and category insights and engaging creative enabled by technology, we build seamless, connected experiences that result in profitable relationships.MRM is part of the Interpublic Group (NYSE: IPG) and a lead agency in the McCann Worldgroup network, with 40+ offices across North America, Latin America, Europe, the Middle East and Asia-Pacific. For more information, please visita href="http://www.mrm.com/"www.mrm.com/a.The Content Strategist role will be responsible for assessing and setting direction on web communications on behalf of the organization. In order to get the maximum business value out of content, the strategist must consider its purpose, management, production, delivery, measurement and re-use, while taking into consideration the long-term capabilities and priorities of the organization.uResponsibilities:/uulliLeverage web content, marcom, and user experience skills to help develop our next-generation partner portals./liliApply a metrics-driven approach to evaluating and developing content./liliApply client-relationship skills to evangelize and socialize web content standards and processes to internal stakeholders./liliEnsure overall quality of current partner sites: Editroofread content to ensure it follows both standard and company-internal style guides./liliHandle requests for site updates and corrections with speed and accuracy./liliReview and prioritize requests, working with content owners to ensure content fits into site IA and page design./liliTrack style evolutions and ensure documentation and distribution via style guide and coaching/training./liliMaintain and evolve CMS templates and workflows to improve operational efficiency. Build, publish, and edit web pages in CMS./liliMentor and guide other staff: Review team membersrsquo; work, coach, train, and lead by influence./liliDemonstrate the ability to work with various media teams on projects and provide strong guidance to ensure the mobile recommendations are presented properly./liliCreates a vision and environment for superior results./liliExemplifies a strong results orientation and collaborative style to build a trusting, focused team./liliWorks towards business and brand building./liliDevelops strategies and tactics to maximize the use of data and capitalize on market opportunities to drive profit./liliModel and evaluate ROI of business decisions to develop winning strategic plans./liliUse quantitative and qualitative research tools to develop an acute understanding of customer needs and how to meet them./li/uluQualifications:/uulliAbility to manage and organize workloads to meet deadlines/liliSolid ability to shift approach between the big picture and critical details; then possess strong judgement to know when to focus on each./liliStrong interpersonal skills demonstrated with clients, agency teams and individuals./liliProblem/solution thinker with a strong ability to collaborate, persuade and negotiate toward solutions./liliDisplays resiliency while working under pressure, in a dynamic environment, with shifting deadlines and deliverables./liliStrong communication skills ndash; written, verbal, text, etc./li/uluEducation

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