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Whirlpool Shopper Marketing - Senior Associate Brand Manager in Benton Harbor, Michigan

Shopper Marketing - Senior Associate Brand Manager

Date: Sep 4, 2020

Location: Benton Harbor, MI, US, 49022

Company: Whirlpool Corporation

Requisition ID: 39285

Whirlpool Corporation is consistently recognized by Fortune Magazine as one of the World’s Most Admired Companies. Our values are the driving force behind everything we do. Respect, integrity, diversity and inclusion, teamwork and the spirit of winning propel our teams to excellence. Get to know us and see what it's like to be part of the world's leading major home appliance company.

Shopper Marketing - Senior Associate Brand Manager

Function Overview

As part of the Shopper Marketing team, this role is the Account Lead for the marketing relationship with priority Independent Retailers and Appliance Buy Groups. This role requires a Shopper-First approach to building Go-To-Market marketing strategies and annual plans, as well as day to day management to grow the Whirlpool portfolio business and health of the brands at these accounts.

Shopper Marketing is part of the Brand and Strategy Organization. The Shopper Marketing team mission is to: Serve the rational and emotional needs of the shopper across their shopping journey - directly and in partnership with retailers and key stakeholders - making the shopping experience better tomorrow than it is today. The team is divided into Account Leads and Battleground Teams. Account Leads serve as the marketing plan owner and relationship lead with the retailer marketing team, in close collaboration with the internal sales team. The battleground teams - In-store, Retailer.com, and Communications - work to provide expertise and execution support to Account Leads in partnership with internal teams and external agencies/partners. This position reports to a Shopper Marketing Senior Manager.

Job Responsibilities

  • Lead the development and strengthening of the marketing partnership with priority Independent Retailers and Appliance Buy Groups, adapting to varying levels of marketing expertise and capability. Serve as main point of contact with the retailer marketing team. Partner with the internal sales team to build and execute plans.

  • Lead marketing planning and oversee plan execution in partnership with the retailer including investment negotiation, plan development, media planning, content development oversight and measurement planning.

  • Take a shopper-first approach to plan development and solution design. Advocate for the shopper needs with the retailer and sales team.

  • Collaborate with Shopper Marketing Battleground Teams to execute the plan and inform future strategies/opportunities.

  • Travel Expected - Max 25% for Retailer Meetings, Retailers Events (no travel required before January 2021, anticipate lower overall percent travel moving forward)

Minimum Requirements

  • Bachelor’s Degree

  • 3+ years of experience in two or more of the following: Marketing / Shopper Marketing, Product Development, Media, Brand Management, eCommerce or Sales.

Preferred Requirements

  • Bachelor’s degree in Business, Marketing

  • Strong oral, written communication, and presentation skills

  • Proficient computer skills, especially with Google Slides and Sheets, as well as Microsoft PowerPoint and Excel

  • Ability to adapt quickly to a changing environment, overcome challenges, and manage multiple priorities and stakeholders

  • Strong influencing and consultative skills - includes advocating for the shopper, aligning objective across teams and partnering internally and externally to grow the business and brand equity

  • Project management, strong time management and organizational skills

  • Proven ability to develop strong relationships

  • Proven analytical skills and ability to successfully integrate different streams of information into sound propositions

  • Proven strength in communication, prioritization and proactive management


About us

Whirlpool Corporation (NYSE: WHR) is the world’s leading kitchen and laundry appliance company, with approximately $20 billion in annual sales, 77,000 employees and 59 manufacturing and technology research centers in 2019. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and other major brand names in nearly every country throughout the world. Additional information about the company can be found at.

At Whirlpool Corporation, we believe that all people matter. Celebrating diversity and including thousands of perspectives empower us to create products that blend into every concept of home. Whirlpool Corporation is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

Nearest Major Market: Niles

Nearest Secondary Market: South Bend

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