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Fiat Chrysler Automobile CRM Strategy and Analytics Manager in Auburn Hills, Michigan

CRM Strategy and Analytics Manager

Job ID:1041617

Career Area:Sales & Marketing

Job Category:Sales & Marketing-Sales & Marketing

Location:Auburn Hills,MI


Date Posted:October 16, 2020

Brand:FCA Group

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Job Overview


CRM Strategy and Analytics Manager will lead in-depth data analysis to understand customer behavior and make business recommendations to enhance and improve effectiveness of CRM and Marketing programs to achieve business objectives.

Job Responsibilities include:

Strategy & Analytics:

Manage all aspects of CRM campaigns: setup, measurement & analysis. Oversee the Reporting and Analytics team at the CRM AOR and provide observations, insight and recommendations to stakeholders based on the following responsibilities:

  • Lead Strategic Deep Dives to support Brand and Corporate Objectives

  • Audience Profile & Demographic Analysis

  • Market Trends and Opportunity Analysis

  • Cross-Platform Marketing Strategies (CRM, Media, Tier II & III Integration)

  • Leverage IHS-POLK LAT APS Dashboards for ad hoc information requests

  • Establish benchmarks and yearly objectives for CRM campaigns, based on historical data and campaign inputs

  • Oversee Audience Strategy, Control Groups and A/B Test Plans for Campaign Audiences & Creative Evaluation of Campaign Performance based on Email, Website; Sales Match (Buy Rate/Lift; Control versus Treated) Metrics

  • Oversee Quarterly, Campaign Specific and ad hoc CRM Performance Reporting to Brand / Sales Stakeholders

  • Analysis of Prospect Vendor Performance

  • Responsible for Incentive Budget tracking and Incentive requests

Customer Data Platform (CDP):

  • Drive the adoption and use of CDP process across Digital and Marketing strategies

  • Review, enhance and optimize audience segmentation leveraging FCA 1st Party Data

  • Partner with Marketing counterparts to drive a holistic owner marketing data strategy across FCA data points (COIN- Customer Owner Information Network, Service Marketing Data base, media etc.)

Vendor Management:

  • Approval and maintenance of Urban Science Models (In-market, Loyalty, Affinity, etc.) to ensure quality and effectiveness

  • Oversight of IHS-Polk Brand & Nameplate Loyalty Reports, including but not limited to:

  • In-flows / Outflows

  • Loyalty Scoring & Trending

  • Conquest & Defection

  • Source of Sales

Basic Qualifications:

  • Minimum of a Bachelor’s degree from an accredited university

  • 5 years combined work experience

  • Proficient with MS Office, Google suite, Qlik Sense (or similar) and SFMC (or similar)

  • Experience in analytic dashboard use for data administration & business intelligence

  • Knowledge of CRM campaign setup, optimization and reporting; audience segmentation, audience development

Preferred Qualifications:

  • Experience working with IHS Polk and Automotive Industry Standards

  • Business or industry experience is required as this job requires a blend of keen technical skills, business acumen and customer service

Our benefits reflects the FCA commitment to helping you reach your personal and professional goals. In addition to an environment that promotes career development, we offer benefits for a healthy lifestyle and a rewarding future, designed to take care of you and your family, in various stages of life.

As a global company, our employee packages will vary by country, customary norms and the legal entity into which you are hired.