NSF International Marketing Specialist, Supply Chain Food Safety in Ann Arbor, Michigan

Marketing Specialist, Supply Chain Food Safety - IRC12465 At NSF International, our mission is to protect and improve human health. We're a global leader in standards development, testing, auditing, certification and training. We provide these services for a diverse set of industries including food, water, health sciences, sustainability and management systems. We're passionate about the work we do, because together, we have a broad impact on our world. Our nearly 3,000 employees provide services in over 170 countries through our many global offices, at our client sites, from home offices and in state-of-the-art laboratories. We're growing fast, and that's where you come in. Come join our team. More information about NSF International can be found at nsf.org.DescriptionAt the direction of the Senior Marketing Manager, Global Food Division and Global Managing Director, Supply Chain Food Safety, the Marketing Specialist will provide dedicated marketing support to NSF's Supply Chain Food Safety (SCFS) business.PRINCIPLE ACCOUNTABILITIES:•Assist in the development of annual marketing budgets and plans for the SCFS business unit, and maintain specified budget throughout year.•Assist with the tactical implementation of SCFS marketing strategies as determined by marketing management SCFS Management.•Assist with creation of marketing and sales materials for assigned business units.•At direction of the Sr. Marketing Manager, develop and update specific brochures and inserts.•In partnership with the Communications Manager, and Web team, assist with updating and maintenance of BU's website.•At the direction of Sr. Marketing Manager, buy media space for trade advertising.•Search engine optimization to ensure high visibility of NSF SCFS services•Generate strategies and materials that can be utilized in all regions to help carry out global program objectives.•Coordination of editorial/speaking opportunities to be fully explored and pursued in alignment with regional efforts•Fully optimize the marketing CRM (Pardot) and integrate those components within the marketing plan. Allowing the BU to connect customerrospect touch points and create more cross-sell opportunities•Follow NSF branding guidelines as determined by marketing management•Assist with analyzing tracking mechanisms to help determine effectiveness and ROI of marketing campaigns where possible. Actively look for innovative tracking/ROI solutions.•Ensure proper usage of NSF trademarks in marketing materials.•At the direction of the Sr. Marketing Manager SCFS Management, assist with market, industry and competitive research and analysis to drive customer-focused plans, determine key program selling points and identify best customer prospects.•Research, prepare and distribute industry sector lists•Data mining for prospect lists•Manage customer outreach initiatives•Lead generation research•Occasional travel domestically to attend trade shows, conferences or to support customers.•Collaborate with marketing managers to develop and implement tools to streamline work processes and increase consistency.•Perform other duties as required.QualificationsREQUIRED QUALIFICATIONS:•Bachelor's degree in marketing, communications or related field.•Two (2) to four (4) years work related experience with program development and marketing ideally from within the Food industry.•Experience with search engine optimization.•Experience generating professional marketing content.•Possess strong initiative